Normal view MARC view ISBD view

Integrated advertising, promotion, and marketing communications Clow, Kenneth E. - Fifth edition. - Pearson Education South Asia Pte Ltd, 2012 - 463 pages



ISBN: 978-0-13-253896-1 (pbk. : alk. paper)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 C648 2012