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Advertising and promotion : an integrated marketing communications perspective Belch, George E. (George Edward),. - 10th ed. - McGraw-Hill Education. 2015 - xxxvi, 842 p.



ISBN: 0-07-802897-3 (alk. paper)

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 B427 2015