Normal view MARC view ISBD view

Marketing leadership in hospitality : Foundation and practices Lewis, Robert C. - Third edition. - John Wiley & Sons, Inc. 2000 - xix, 923 pages.



ISBN: 0-471-33270-4

Subjects--Topical Terms:
Hospitality industry -- Marketing.

Dewey Class. No.: 674.94 L58m 2000