Predictive analytics for business strategy : reasoning from data to actionable knowledge 
Prince, Jeffrey T. 
 -  McGraw-Hill Education.  2019 
 - xviii, 348 pages 
978-1-26008464-1
Business planning -- business -- policy.
658.4 P954 2019
                        978-1-26008464-1
Business planning -- business -- policy.
658.4 P954 2019