Marketing management : providing, communicating and delivering value 
Bradley, Frank. 
 -  Prentice Hall.  1995 
 - xxxiv, 990 pages. 
0-13-065343-8
Marketing -- Management.
GS 658.8 B72m 1995
                        0-13-065343-8
Marketing -- Management.
GS 658.8 B72m 1995