Out-of-the-box marketing principles that work and make sense for marketing students, faculty, and practitioners 
Garrovillas, Eduardo P. 
 -  Books Atbp. Publishing Corp.  2013 
 - xxvi, 257 p. 
Marketing -- Management.
F 658.8 G2434 2013
                        Marketing -- Management.
F 658.8 G2434 2013