Normal view MARC view ISBD view

Product management/ Lehmann, Donald R. - 4th edition. - McGraw-Hill, 2005 - xvi, 494 p. - ( McGraw-Hill/ Irwin series in marketing). .



ISBN: 0-07-123832-8

Subjects--Topical Terms:
Product Management.

Dewey Class. No.: GS 658.5 L52p 2005