Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm Zeithami, Valerie A. - 7th ed. - McGraw-Hill Education, 2018 - xxviii, 514 p.



ISBN: 978-1-26008352-1

Subjects--Topical Terms:
Marketing -- Management.

Dewey Class. No.: 338.47 Z48 2018