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Poddar, Ajay

Digital marketing strategies for success in the industry 4.0 / Ajay Poddar and Shobhna Poddar. - xvii, 320 pages : ill. ; 24 cm.

Includes bibliographical references and index.



ISBN: 978-93-95546-64-5 9395546646

Subjects--Topical Terms:
Internet marketing.
Marketing.--Technological innovations.

Index Terms--Genre/Form:
textbook

Dewey Class. No.: 658.872 P7421 2023