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Hoyer, Wyne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - Edition 8. - xviii, 536 pages : illustrations ; 28 cm

Includes bibliographical references and index.




ISBN: 978-0-357-72129-2 0357721292

Subjects--Topical Terms:
Consumer behavior.
Buying behavior.

LC Class. No.: HF5415 / .H69 2024

Dewey Class. No.: 658.834 H8683 2024