Hoyer, Wyne D.

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - Edition 8. - xviii, 536 pages : illustrations ; 28 cm

Includes bibliographical references and index.




978-0-357-72129-2 0357721292


Consumer behavior.
Buying behavior.

HF5415 / .H69 2024

658.834 H8683 2024