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Czinkota, Michael R.,

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen, Annie Peng Cui. - 11e [edition]. - xxix, 604 pages : illustrations ; 28 cm

Includes bibliographical references and indexes.



ISBN: 9780357445129 0357445120

LCCN: 2021908552

Subjects--Topical Terms:
Export marketing.

LC Class. No.: HF1416 / .C953 2023

Dewey Class. No.: 658.84 C9989 2023