Advertising and promotion management (Record no. 11400)

000 -LEADER
fixed length control field 00463nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9-71084154-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 R71 1987
245 #0 - TITLE STATEMENT
Title Advertising and promotion management
Statement of responsibility, etc. Rossiter, John R.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill Book Company.
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xix, 649 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1988-09-22 Main - General Fund 136   659.1 R71 1987 UAMAIN 11205 2025-04-29 120.00 2025-04-29 Book