Kellogg on advertising and media : the kellogg school of management (Record no. 11402)

000 -LEADER
fixed length control field 00497nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-470-11986-0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111 K29 2008
245 #0 - TITLE STATEMENT
Title Kellogg on advertising and media : the kellogg school of management
Statement of responsibility, etc. Calder, Bobby J.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xi, 292 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2025-04-29 09-08-227I-1754   659.111 K29 2008 UAMAIN 11207 2025-04-29 2025-04-29 Book