Advertising and promotion : an integrated marketing communications perspective (Record no. 11413)

000 -LEADER
fixed length control field 00487nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-25901040-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 B427 2012
245 #0 - TITLE STATEMENT
Title Advertising and promotion : an integrated marketing communications perspective
Statement of responsibility, etc. Belch, George E.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. The McGraw-Hill Companies, Inc.
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent xxxv, 769 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2015-12-29 Main-General Income 2015-12-227I-3366   659.1 B427 2012 UAMAIN 11219 2025-04-29 1830.00 2025-04-29 Book