Innovation in marketing (Record no. 11695)

000 -LEADER
fixed length control field 00522nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-7506-4121-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 In6 1998
245 #0 - TITLE STATEMENT
Title Innovation in marketing
Statement of responsibility, etc. Edited by Peter Doyle and Susan Bridgewater.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Butterworth Heinemann,
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent xii, 225 p
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title (The Chartered Institute of Marketing
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2003-07-02 03-07-226G-0214   658.8 In6 1998 UAMAIN 11602 2025-04-29 3595.00 2025-04-29 Book