Principles of contemporary marketing/ (Record no. 11714)

000 -LEADER
fixed length control field 00488nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9-81439282-2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 K96 2012
245 #0 - TITLE STATEMENT
Title Principles of contemporary marketing/
Statement of responsibility, etc. Kurtz, David L.
250 ## - EDITION STATEMENT
Edition statement 15 edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning Asia Pte, Ltd.,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 780.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2025-04-29 Main-General Income 2015-06-227I-2603(b)   658.8 K96 2012 UAMAIN 11623 2025-04-29 c. 5 545.00 2025-04-29 Book