Marketing management : a strategic decision-making approach (Record no. 11760)

000 -LEADER
fixed length control field 00482nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-07-132637-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 M9597 2013
245 #0 - TITLE STATEMENT
Title Marketing management : a strategic decision-making approach
Statement of responsibility, etc. Mullins, John W.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. McGraw-Hill.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 547 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2014-04-30 Main-General Income 14-04-227I-1296   658.8 M9597 2013 UAMAIN 11671 2025-04-29 2960.00 2025-04-29 Book