Guerrilla advertising : cost-effective techniques for small-business success (Record no. 11782)

000 -LEADER
fixed length control field 00500nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-395-68718-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 L476a 1994
245 #0 - TITLE STATEMENT
Title Guerrilla advertising : cost-effective techniques for small-business success
Statement of responsibility, etc. Levinson, Jay Conrad.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. 1994
300 ## - PHYSICAL DESCRIPTION
Extent xi, 283 pages
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1998-04-21 Main - General Fund 1309-A   658.8 L476a 1994 UAMAIN 11693 2025-04-29 292.50 2025-04-29 Book