Basic marketing : a managerial approach (Record no. 11800)

000 -LEADER
fixed length control field 00508nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9-71084889-5
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 M12b 1990
245 #0 - TITLE STATEMENT
Title Basic marketing : a managerial approach
Statement of responsibility, etc. McCarthy, E. Jerome.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Toppan Co., Ltd.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 734 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1995-12-29 Donations 883-A   658.802 M12b 1990 UAMAIN 11713 2025-04-29 2025-04-29 Book