Relationship marketing : successful strategies for the age of the customer (Record no. 11804)

000 -LEADER
fixed length control field 00519nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-201-62240-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812 M261r 1991
245 #0 - TITLE STATEMENT
Title Relationship marketing : successful strategies for the age of the customer
Statement of responsibility, etc. McKenna, Regis.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Addison-Wesley Publishing Company.
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 241 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer service.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1995-12-29 Main - General Fund 965   658.812 M261r 1991 UAMAIN 11717 2025-04-29 167.00 2025-04-29 Book