The art and science of interpreting market research evidence (Record no. 11836)

000 -LEADER
fixed length control field 00506nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-470-84424-8
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 S645 2004
245 #4 - TITLE STATEMENT
Title The art and science of interpreting market research evidence
Statement of responsibility, etc. Smith, D. V. L. (David Van Lloyd)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Ltd.,
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent x, 236 p.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2005-10-10 Main-General Income 05-10-226I-0614 Jaja 2/7/2019   658.83 S645 2004 UAMAIN 11749 2025-04-29 2995.00 2025-04-29 Book