Global marketing management : cases and readings (Record no. 11875)

000 -LEADER
fixed length control field 00539nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-201-54280-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848 B98g 1992
245 #0 - TITLE STATEMENT
Title Global marketing management : cases and readings
Statement of responsibility, etc. Robert D. Buzzell.
250 ## - EDITION STATEMENT
Edition statement second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Addison-Wesley Publishing Company.
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent xi, 751 pages.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing -- Management.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 1994-10-21 Main - General Fund 654 silva 09/24/2019   658.848 B98g 1992 UAMAIN 11792 2025-04-29 1458.75 2025-04-29 Book