Advertising management : theory and practice. (Record no. 13178)

000 -LEADER
fixed length control field 00472nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-63549-357-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 A2448 2017
245 #0 - TITLE STATEMENT
Title Advertising management : theory and practice.
Statement of responsibility, etc. Kyle Hill., editor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Larsen & Keller.
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent viii, 256 pages
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2020-12-29 Main-General Income 2020-12-7034   659.1 A2448 2017 UAMAIN 18933 2025-04-29 4890.00 2025-04-29 Book