Marketing strategy : text and cases (Record no. 13629)

000 -LEADER
fixed length control field 00503nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9-81469885-6
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 F3837 2015
245 #0 - TITLE STATEMENT
Title Marketing strategy : text and cases
Statement of responsibility, etc. Ferrell, O. C.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning Asia Pte Ltd,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 587 p.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Vendor Property Number Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2017-11-06 Main-General Income C&E Publis 2017-11-227I-5363 (B)   658.8 F3837 2015 UAMAIN 21732 2025-04-29 c. 2 848.00 2025-04-29 Book