Myths of branding : dispel the misconceptions and become a brand expert (Record no. 16056)

000 -LEADER
fixed length control field 00524nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-39860815-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 B1541 2023
245 #0 - TITLE STATEMENT
Title Myths of branding : dispel the misconceptions and become a brand expert
Statement of responsibility, etc. Bailey, Simon.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page Limited,
Date of publication, distribution, etc. 2023
300 ## - PHYSICAL DESCRIPTION
Extent 255 pages
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Regular Sibalom Sibalom MCIR 2024-06-10 Main-General Income 2024-06-10585   658.827 B1541 2023 UAMAIN 33720 2025-04-29 850.00 2025-04-29 Book