Marketing communications management: : analysis planning, implementation (Record no. 19305)

000 -LEADER
fixed length control field 00517nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GS 658.802 C784 2014
245 #0 - TITLE STATEMENT
Title Marketing communications management: : analysis planning, implementation
Statement of responsibility, etc. Copley, Paul.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. SAGE Publication, Inc.,
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 464 pages
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communications in marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Graduate Library Sibalom Sibalom MGS 2015-12-29 Main-General Income 2015-12-227I-3557   GS 658.802 C784 2014 UAMAIN 28517 2025-04-29 5990.00 2025-04-29 Book