Marketing mmanagement : Knowledge and skills (Record no. 19312)

000 -LEADER
fixed length control field 00494nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-9-81464609-3
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number GS 658.8 P4781 2013
245 #0 - TITLE STATEMENT
Title Marketing mmanagement : Knowledge and skills
Statement of responsibility, etc. Peter, J Paul.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mc Graw Hill Education.
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 796 p
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600 Technology (App Sciences)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Item type
        Main-Graduate Library Sibalom Sibalom MGS 2016-09-07 Main-General Income 2016-09-22I-4136   GS 658.8 P4781 2013 UAMAIN 28525 2025-04-29 c 1 858.00 2025-04-29 Book