Services marketing : people, technology, strategy (Record no. 29425)

000 -LEADER
fixed length control field 00504nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250428s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-610721-7
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.47 L9112 2011
245 #0 - TITLE STATEMENT
Title Services marketing : people, technology, strategy
Statement of responsibility, etc. Lovelock, Christopher H.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 648 p.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 300 Social Sciences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer services -- Marketing.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Item type
        Main-Circulation Sibalom Sibalom MCIR 2016-12-23 Main-General Income 2016-12-227I-4515   338.47 L9112 2011 UAMAIN 5085 2025-04-29 2720.00 2025-04-29 Book