Advertising principles : (Record no. 39987)

000 -LEADER
fixed length control field 00710nam a22002537a 4500
001 - CONTROL NUMBER
control field 35339
003 - CONTROL NUMBER IDENTIFIER
control field 35339
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250609101506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250609b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710868683
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 M993 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Alminar-Mutya, Ruby F.
245 ## - TITLE STATEMENT
Title Advertising principles :
Remainder of title marketing communications approach /
Statement of responsibility, etc. Ruby F. Alminar-Mutya
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Quezon City :
Name of producer, publisher, distributor, manufacturer Atlas Publishing Co., Inc.,
Date of production, publication, distribution, manufacture, or copyright notice c2007.
300 ## - PHYSICAL DESCRIPTION
Extent v, 159 pages :
Other physical details ill. ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Source
Content type term
Content type code
337 ## - MEDIA TYPE
Source
Media type term
Media type code
338 ## - CARRIER TYPE
Source
Carrier type term
Carrier type code
500 ## - GENERAL NOTE
General note Includes bibliographical references.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification 600
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Advertising.
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Fund Source Property Number Total Checkouts Full call number Barcode Date last seen Price effective from Item type
          Main-Filipiniana Sibalom Sibalom MFIL 2025-06-09 Donation Donation   659.1 M993 2007 UAMAIN 35339 2025-06-09 2025-06-09 Book