Advertising principles : (Record no. 40400)

000 -LEADER
fixed length control field 00719nam a22002537a 4500
003 - CONTROL NUMBER IDENTIFIER
control field
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203092300.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 251203b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 971-08-6868-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 600
100 1# - MAIN ENTRY--PERSONAL NAME
Authority record control number or standard number
Personal name Alminar, Ruby F.
Titles and words associated with a name DBA
245 ## - TITLE STATEMENT
Title Advertising principles :
Remainder of title Marketing communication approach /
Statement of responsibility, etc. Ruby F. Alminar-Mutya.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Mandaluyong City :
Name of producer, publisher, distributor, manufacturer National Book Store,
Date of production, publication, distribution, manufacture, or copyright notice c2007.
300 ## - PHYSICAL DESCRIPTION
Extent 159 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## -
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500 ## - GENERAL NOTE
General note Maria Mikaela B. Aguirre
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographic references.
526 ## - STUDY PROGRAM INFORMATION NOTE
Classification Natural Science and Mathematics
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term
Personal name
Dates associated with a name
942 ## - ADDED ENTRY ELEMENTS
Source of classification or shelving scheme
Item type Book

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