| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260717094045.0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
TH 378.242 M3455 2026 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Gagarin, Dana Krishna T. |
| 245 ## - TITLE STATEMENT |
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| Title |
Marketing strategies and usage of eco-friendly products: a case of tobias fornier, antique / |
| Statement of responsibility, etc. |
Dana Krishna T. Gagarin, Rica S. Inson, Reah L. Navales, Lovely May L. Solina, Ellen Joyce S. Villaflor |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
Sibalom, Antique : |
| Name of producer, publisher, distributor, manufacturer |
University of Antique, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2026 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xv, 154 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Abstract<br/><br/>This study determined the marketing strategies and usage of eco-friendly products among consumers in Tobias Fornier, Antique. Using a quantitative predictive-correlational design, data were collected from 150 consumers through a validated researcher-made questionnaire and analyzed using frequency, percentage, median, Mann-Whitney U-test, Kruskal-Wallis H-test Spearman's rho, interquartile range, and regression analysis. Findings revealed that the respondents were predominantly female, single, college-level individuals, and aged 46 years old and above. Marketing strategies in terms of product, price, place, and promotion were rated very high, while the usage of eco-friendly products was rated high. No significant differences were found in marketing strategies when respondents were grouped according to demographic profile. Likewise, no significant differences were found in most dimensions of eco-friendly product usage. The study further revealed a significant positive relationship between marketing strategies and the usage of eco-friendly products. Among the marketing strategy dimensions, promotion emerged as the strongest predictor of eco-friendly product usage. The study concluded that effective marketing strategies, particularly promotional activities, play a vital role in encouraging consumers to adopt and use eco-friendly products.<br/><br/>Keywords: Marketing Strategies, Eco-Friendly Products, Green Marketing, Consumer Behavior, Sustainable Consumption |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
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| Classification |
Theses/Dissertations |
| Department |
College of Management and Governance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Higher Education |
| Form subdivision |
Theses and dissertations |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Inson, Rica S. |
|
|---|
| Personal name |
Navales, Reah l. |
|
|---|
| Personal name |
Solina, Lovely May L. |
|
|---|
| Personal name |
Villaflor, Ellen Joyce S. |
| 942 ## - ADDED ENTRY ELEMENTS |
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| Source of classification or shelving scheme |
|
| Item type |
Theses/Dissertation |