Contemporary advertising and integrated marketing communications Arens, William F.

Publisher: McGraw-Hill/Irwin. ; 2013Edition: fourteenth editionDescription: xxxix, 722 pagesISBN: 978-0-07-131838-9DDC classification: 659.1 A6816 2013
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MCIR 		Main-Circulation 659.1 A6816 2013 (Browse shelf) Available UAMAIN 11218
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600 Technology (App Sciences)

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