Contemporary advertising and integrated marketing communications Arens, William F.
Publisher: McGraw-Hill Irwin, ; 2011Edition: 13th edDescription: xl, 774 pISBN: 978-0-07-122060-6Subject(s): AdvertisingDDC classification: 659.1 A6816 2011| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 659.1 A6816 2011 (Browse shelf) | c. 1 | Available | UAMAIN 11223 |
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| 659.1 A2448 2017 Advertising management : theory and practice. | 659.1 A679 2017 Contemporary advertising and integrated marketing communications | 659.1 A6816 2011 Contemporary advertising and integrated marketing communications | 659.1 A6816 2011 Contemporary advertising and integrated marketing communications | 659.1 A6816 2013 Contemporary advertising and integrated marketing communications | 659.1 B427 2012 Advertising and promotion : an integrated marketing communications perspective | 659.1 B427 2012 Advertising and promotion : an integrated marketing communications perspective |
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