Brand stretch : Why 1 in 2 extensions fail and how to beat the odds Taylor, David.
Publisher: John Wiley and Sons. ; 2004Description: 162 pagesISBN: 0-470-86211-4Subject(s): Band name products -- MarketingDDC classification: 658.8 T2121 2004| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom MCIR | Main-Circulation | 658.8 T2121 2004 (Browse shelf) | Available | UAMAIN 30994 |
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| 658.8 St2f 1991 Fundamentals of marketing | 658.8 St2f 1994 Fundamentals of marketing | 658.8 Su8c 1977 Study guide to accompany hampton: contemporary management | 658.8 T2121 2004 Brand stretch : Why 1 in 2 extensions fail and how to beat the odds | 658.8 T7841 1995 The discipline of market leaders : choose your customers, narrow your focus, dominate your market | 658.8 T79m 1991 Managing the future | 658.8 T889 1998 Canadian marketing in action/ |
600 Technology (App Sciences)
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