Product development : an engineer's guide to business considerations, real-world product testing, and launch / David V Tennant.
By: Tennant, David V [author.]
Language: English Publisher: Hoboken, New Jersey : John Wiley & Sons, c2022Description: ix, 222 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119780137Subject(s): New products | Product management | Product designAdditional physical formats: Online version:: Product developmentDDC classification: 658.575 T295 2022 LOC classification: TS170 | .T46 2022Summary: "My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."-- Provided by publisher.| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Sibalom | Sibalom CEA | Main-Circulation | 658.575 T295 2022 (Browse shelf) | Available | UAMAIN 35820 |
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| 658.23 S832 2010 Manufacturing facilities design and material handling | 658.4038 Ob6m 2004 Management informations systems : managing information technology in the business enterprise | 658.404 R5226 2015 Management theory and practice | 658.575 T295 2022 Product development : an engineer's guide to business considerations, real-world product testing, and launch / | 658.72 H4427 Heavy equipment operation (forklift) : Intermediate in compliance with NC II | 658.72 H4427 2019 Heavy equipment operation (mechanical) : Intermediate in (compliance with NC II) | 658.875 Sch5e 2006 Electronic commerce |
Includes bibliographical references and index.
"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."-- Provided by publisher.
600-699 Technology (Applied Sciences)
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