Public relations campaign strategies : planning for implementation 
Kendall, Robert. 
 -  Harper Collins Publishers.  1992 
 - xiii, 464 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-06-043645-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.2 K395p 1992