Marketing : an introduction 
Armstrong, Gary. 
 - 11th ed. 
 -  Pearson, Education Limited.  2013 
 - 646 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-273-76718-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 A7357 2013