Brand stretch : Why 1 in 2 extensions fail and how to beat the odds 
Taylor, David. 
 -  John Wiley and Sons.  2004 
 - 162 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-470-86211-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Band name products -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658. 2004