Marketing management : an Asian perspective/ 
Kotler, Philip. 
 - 4th edition. 
 -  Prentice Hall,  2006 
 - xxxiii, 830 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-198262-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 M34 2006