Consumer behavior 
Schiffman, Leon G. 
 - eighth edition. 
 -  Pearson Education, Inc.  2004 
 - xxiv, 587 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>9-81247135-9 
<br/><br/><label>Dewey Class. No.: </label>658.812 Sch3c 2004