Principles of contemporary marketing/ 
Kurtz, David L. 
 - 15 edition. 
 -  Cengage Learning Asia Pte, Ltd.,  2012 
 - 780. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81439282-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 K96 2012