Marketing : an introduction/ 
Armstrong, Gary. 
 -  Prentice Hall,  2011 
 - 644 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81069788-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 A735 2011