Marketing management/ 
Kotler, Philip. 
 - 14th edition. 
 -  Pearson Education South Asia Pte Ltd.;  2012 
 - 679 p.(127) 
<br/><br/>
<br/><br/><label>ISBN: </label>978-9-81069673-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 K874 2012