Strategic planning for public relations 
Smith, Ronald D.,. 
 - 4th ed. 
 -  Routledge,  2013 
 - xxxv, 520 p. 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-203-08124-2 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Dewey Class. No.: </label>659.9 S6587 2013