Advertising and promotion management 
Rossiter, John R. 
 -  McGraw-Hill Book Company.  1987 
 - xix, 649 pages. 
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<br/><br/><label>ISBN: </label>9-71084154-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 R71 1987