Marketing channels : infomercials and the future of televised marketing 
Evans, Craig R. 
 -  Prentice Hall.  1994 
 - xxv, 308 pages. 
<br/><br/>
<br/><br/><label>ISBN: </label>0-13-075151-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Television programs.
<br/><br/><label>Dewey Class. No.: </label>659.143 Ev974 1994