Kellogg on advertising and media : the kellogg school of management 
Calder, Bobby J. 
 -  John Wiley & Sons, Inc.  2008 
 - xi, 292 pages. 
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<br/><br/><label>ISBN: </label>978-0-470-11986-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.111 K29 2008