Advertising and promotion : an integrated marketing communications perspective 
Belch, George E. 
 -  The McGraw-Hill Companies, Inc.  2012 
 - xxxv, 769 pages. 
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<br/><br/><label>ISBN: </label>978-1-25901040-8 
<br/><br/><label>Dewey Class. No.: </label>659.1 B427 2012