Integrated advertising, promotion, and marketing communications 
Clow, Kenneth E. 
 - Fifth edition. 
 -  Pearson Education South Asia Pte Ltd,  2012 
 - 463 pages 
<br/><br/>
<br/><br/><label>ISBN: </label>978-0-13-253896-1 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 C648 2012