TY  - BOOK
TI  - Integrated advertising, promotion, and marketing communications
SN  - 978-0-13-253896-1 (pbk. : alk. paper)
U1  - 659.1 C648 2012 
PB  - Pearson Education South Asia Pte Ltd
KW  - Advertising
N1  - 600 Technology (App Sciences)
ER  -